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Service dominant logic
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91	Supported by: The 12th INTERNATIONAL RESEARCH CONFERENCE IN SERVICE MANAGEMENT La Londe les Maures, France May 29, 30, 31 & June 1, 2012 Add to Reading List Source URL: www.eawag.ch Language: English - Date: 2013-10-08 09:05:54 Structure Co-creation Innovation Service system Service innovation Value network Service design Marketing Service dominant logic Management Business Design
92	Enterprise Imaging: Representing Complex Multiorganizational Service Enterprises John Mills, Dr Valerie C Purchase, Dr Glenn Parry This is a Working Paper Why this paper might be of interest to Alliance Partners: Add to Reading List Source URL: www.cambridgeservicealliance.org Language: English - Date: 2012-12-18 07:11:50 Co-creation Service blueprint Business Marketing Intelligence Creativity Enterprise modelling Service system Innovation Service dominant logic Value network
93	1 Call for Papers: Advancing Theory of Firm/Interfirm Behavior in Innovation, Marketing, and Purchasing in Industrial Service Contexts A Journal of Business Research Special Issue Paper submission deadline: November 15, Add to Reading List Source URL: www.cambridgeservicealliance.org Language: English - Date: 2014-10-21 08:12:42 Structure Economics Entrepreneurship Service innovation Business marketing Industrial marketing Innovation Service dominant logic Co-creation Marketing Business Design
94	Microsoft PowerPoint - Vargo-Presentation Add to Reading List Source URL: photos.state.gov Language: English - Date: 2013-03-17 22:27:20 Strategic management Co-creation Innovation Core competency Logic model Service dominant logic Relationship marketing Effectuation Value-based pricing Business Management Marketing
95	Microsoft PowerPoint - Vargo-Presentation Add to Reading List Source URL: photos.state.gov Language: English - Date: 2013-03-17 22:33:01 Strategic management Co-creation Innovation Core competency Logic model Service dominant logic Relationship marketing Effectuation Value-based pricing Business Management Marketing
96	J. of the Acad. Mark. Sci. DOI[removed]s11747[removed]CONCEPTUAL/THEORETICAL PAPER The evolving brand logic: a service-dominant Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2009-05-13 14:08:10 Graphic design Product management Co-creation Brand Service dominant logic Customer equity Positioning Marketing Brand management Communication design
97	J. of the Acad. Mark. Sci[removed]:1–10 DOI[removed]s11747[removed]CONCEPTUAL/THEORETICAL PAPER Service-dominant logic: continuing the evolution Add to Reading List Source URL: www.iei.liu.se Language: English - Date: 2011-03-07 10:28:25 Interdisciplinary fields Management Philosophical logic Marketing Service dominant logic Logic Science
98	Stephen L. Vargo & Robert F. Lusch Evolving to a New Dominant Logic for Marketing Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually ar Add to Reading List Source URL: courses.ischool.berkeley.edu Language: English - Date: 2007-06-27 16:09:33 Strategic management Service dominant logic Relationship marketing Core competency Supply chain management Service Sales Capitalism Exchange value Business Marketing Management
99	Panel discussion about collaborative value creation & open innovation Minna Pikkarainen & Kaisa Still Keywords: Collaborative Value Creation, open innovation Add to Reading List Source URL: conference.ispim.org Language: English - Date: 2013-11-05 03:36:51 Science Co-creation Service dominant logic User innovation Open innovation Lead user Innovation Technology Intelligence
100	CHAPfER 8 ON REFORMING MARKETING For Marketing Systems and Brand Equity Strategy SHELBY Add to Reading List Source URL: sdh.ba.ttu.edu Language: English - Date: 2013-08-23 12:55:44 Imperfect competition Service dominant logic Strategic management Brand Monopolistic competition Product differentiation Positioning Rajagopal Marketing Business Product management

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